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Melbourne Attractions Keypass - Get 25% off tickets to Melbourne attractions using the Keypass or Spin the Wheel to win free tickets

Family looking at fish, stingrays and sharks at SEA LIFE Melbourne Aquarium.
Kirsty Frederiksen
Kirsty Frederiksen

Interested in other top things to do with kids (even big kids) in Melbourne? Perhaps you'd like to hear more about the National Gallery of Victoria's NGV Kids Summer Festival 2022?

Update: 7 January 2022

What is the Melbourne Attractions Keypass?

The Melbourne Attractions Keypass provides exclusive discounts to key Melbourne attractions and experiences.

Using the 3-attraction Keypass you'll receive 25% off tickets to Melbourne Aquarium, Melbourne River Cruises and ArtVo Melbourne.

Click here to purchase the Melbourne Attractions Keypass on the official booking site. The Melbourne Attractions Keypass is available now until the end of March 2022.

Plus receive 15% off tickets to 100+ Melbourne attractions, tours and experiences as part of the Keypass campaign.

Plus the first 300 people to purchase the Keypass will receive a free $50 shopping voucher to spend in the Melbourne CBD! Update 7 Jan 2021: the 300 vouchers have all been snapped up.

As part of the Keypass campaign you can also click here to play 'Spin the Wheel' to unlock discount vouchers including free Adult tickets and $20 or $50 off activities on over 30 Melbourne attractions and tours, including Melbourne Zoo, Old Melbourne Gaol and Eureka Skydeck. You can also win Melbourne hotel vouchers to use at over 50 hotels. No purchase required. More than 10,000 prizes are up for grabs! U Update 7 Jan 2021: the Spin the Wheel prizes have all been won. Instead you get a 15% discount, see below for full details.

Looking for other discounts? You can also save around 20% (or more) with alternative multi-attraction passes (iVentures and Melbourne City Card), which include a wide range of other attractions and cruises and tours to choose from, such as SEA LIFE Melbourne Aquarium, Melbourne Zoo, Healesville Sanctuary, Melbourne River Cruises, Old Melbourne Gaol and Eureka Skydeck. See below for our analysis of the savings from these passes.

Pengiun at SEA LIFE Melbourne Aquarium.

Penguin at Melbourne Aquarium (Image: Virtual Wolf/Flickr CCBYSA2.0)

Visit the penguins at SEA LIFE Melbourne Aquarium using the Melbourne Attractions Keypass or try your luck and Spin the Wheel to unlock other discounts (such as a free Adult ticket, or a free $20 or $50 voucher).

What is Spin the Wheel?

Spin the Wheel to win free vouchers to Melbourne attractions and hotels. More than 10,000 prizes to a total value of $250,000 are available to win!

Prizes to be won include free $50 off activity vouchers, free Adult ticket vouchers, free $300 W Hotel vouchers, free attractions passes, free $200 hotels vouchers, free $300 Sotifel vouchers, and free $20 off activity vouchers.

While this has been launched in conjunction with the Keypass campaign, no purchase is required to spin the wheel.

Simply click "Spin to Win" and after registering an account, the wheel will spin. Your prize will be in the "Promo Codes" section of your account and valid for use until 1 April 2022.

Vouchers can be redeemed at over 30 Melbourne attractions including Melbourne Museum, Melbourne Sports Museum, MCG Stadium Tour, Ice Skating at O'Brien Icehouse Melbourne, Sightseeking Kayak Tour of the Yarra River, SEA LIFE Melbourne Aquarium, Melbourne Zoo and Eureka Skydeck. The free $200 hotels voucher can be redeemed at over 50 Melbourne hotels.

To redeem simply use the Promo Code in your account when you purchase tickets to attractions or book hotels at participating venues through the official Melbourne Attractions Keypass booking site.

Click here to Spin the Wheel on the official Melbourne Attractions Keypass booking site.

Tiger looking through leaves at Melbourne Zoo.

Tiger at Melbourne Zoo (Image: Scott Cresswell/Flickr CCBY2.0)

Spin to win vouchers for free entry or $20 or $50 off tickets to see the tigers at Melbourne Zoo and 30 other Melbourne attractions.

Who is behind the Melbourne Attractions Keypass and Spin to Win?

The Melbourne Attractions Keypass and 'Spin the Wheel' forms part of the Melbourne City Council's Reignite Melbourne campaign.

The Keypass and to Spin to Win are 'key' to reinvigorating the city as it opens up by Melbourne City Council. As explained by Lord Mayor Sally Capp, it is the 'Melbourne Key' pass to the CBD: “From fun family activities, to walking tours and foodie experiences, the Melbourne Attractions Keypass will unlock great deals for a terrific day or night out.”

Where can I buy the Melbourne Attractions Keypass?

Buy the Melbourne Attractions Keypass here on the official booking site.

How much can I save using the Melbourne Attractions Keypass?

Receive a 25% discount on a 3-attractions pass to SEA LIFE Melbourne Aquarium, Melbourne River Cruises and ArtVo Melbourne. That's $25 in savings on Adult tickets. This is the equivalent to paying an extra $3 on the standard Melbourne Aquarium and Melbourne River Cruises tickets, but you get a bonus attraction - ArtVo Melbourne. Also, the first 300 people to purchase the Melbourne Attractions Keypass will receive a $50 shopping voucher to spend in the Melbourne CBD and other shopping precincts in Melbourne City Council (such as Carton and Kensington)!

How much does the Melbourne Attractions Keypass cost?

The total ticket price to visit the three attractions in the Melbourne Attraction Keypass:

  • Adult $77

  • Child $48

The standard ticket prices for SEA LIFE Melbourne Aquarium, Melbourne River Cruises and ArtVo Melbourne are listed below.

How does the Melbourne Attractions Keypass work?

Simply purchase the Melbourne Attractions Keypass and then select the date you wish to visit each attraction from Bookings in your account. You can choose to visit all three attractions on the same day or on different days.

You are able to purchase the Keypass and then select the dates for each attraction later. Once purchased the Melbourne Attractions Keypass will be valid to visit the 3 attractions (Melbourne Aquarium, Melbourne River Cruises and ArtVo Melbourne) until the end of 31 March 2022.

How much does it cost to visit SEA LIFE Melbourne Aquarium?

The standard ticket prices for SEA LIFE Melbourne Aquarium are:

  • Weekends and school holidays: Adult $46.05 / Child $32.00

  • Weekdays: Adult $36.80 / Child $25.65

These prices are for online bookings in advance. Child tickets available for kids aged 3 to 15 years old. Entry to the attraction for under 3 years old is free. The entrance fees include the Digi Photo Pass - online storage of the photos of you and your family or friends taken by the SEA LIFE photographers.

Buy tickets to SEA LIFE Melbourne Aquarium

Man at looking up at shark at Melbourne Aquarium.

Walkthrough aquarium at Melbourne Aquarium (Image: John Christian Fjellestad/Flickr CCBY2.0)

Admire the wonders of nature at SEA LIFE Melbourne Aquarium.

How much does it cost to cruise on the Yarra River with Melbourne River Cruises?

The standard ticket prices for cruises with Melbourne River Cruises are:

  • Ports & Docklands Cruise (1 hour) - Adult $27.00 / Child $14.00 / Family $75.00

  • River Gardens Cruise (1 hour) - Adult $27.00 / Child $14.00 / Family $75.00

  • Melbourne Highlights Cruise (2 hours) - Adult $39.00 / Child $20.00 / Family $110.00

Family tickets are for 2 adult and 2 children. Child tickets available for kids aged 3 to 12 years old. Children under 3 are free.

Buy tickets to cruise on the Yarra River with Melbourne River Cruises

Melbourne City Cruises boat on the Yarra River, Melbourne.

Melbourne City Cruises (Image: eGuide Travel/Flickr CCBY2.0)

See the beauty of Melbourne from the water with Melbourne City Cruises.

How much does it cost to visit ArtVo Melbourne Immersive Art Gallery?

Become part of a work of art at the ArtVo Melbourne Immersive Art Gallery. The standard ticket prices for ArtVo Melbourne are:

  • Adult $28 / Child $18

  • Family (1 Adult and 2 Children) $55

  • Family (2 Adult and 1 Child) $65

  • Family (2 Adults and 2 Children) $78

Child tickets available for kids aged 5 to 15 years old. Children under 5 can visit the attraction for free. Ticket prices include self-guided tour of more than 80 artworks, as well as help from trick photography experts to help take photos and suggest poses to get the best photos.

Buy tickets to ArtVo Melbourne

What are alternatives to the Melbourne Attractions Keypass?

The Melbourne City Card and iVenture Melbourne Attractions Passes are alternatives which to the Melbourne Attractions Keypass which provide a packaged rate to visit multiple Melbourne attractions:

The passes each include a specific set family-friendly attractions you can choose from such as Melbourne Zoo, Werribee Open Range Zoo, Healesville Sanctuary, Melbourne River Cruises and the Moonraker Wildlife Adventure Tour from Sorrento.

Rhinos resting at Werribee Open Range Zoo.

Rhinos at Werribee Zoo (Image: Peter Mackey/Flickr CCBY2.0)

Use a multi-attraction pass for discounted tickets to view the rhinos at Werribee Open Range Zoo.

How much does it usually cost to visit the attractions included in the passes?

Here are the standard weekends/school holidays ticket prices of some of the attractions included in the passes iVentures Melbourne Passes and Melbourne City Card:

  • Melbourne Zoo - Adult $40.00 / Child free (Book Tickets)

  • Werribee Open Range Zoo - Adult $40.00 / Child free (Book Tickets)

  • Healesville Sanctuary - Adult $40.00 / Child free (Book Tickets)

  • Melbourne River Cruises (1 hour) - Adult $27.00 / Child $14.00 (Book Tickets)

  • Eureka Skydeck - Adult $28.00 / Child $18.00 (Book Tickets)

  • Moonraker Wildlife Adventure Tour from Sorrento (1.5 hours) - Adult $65.00 / Child $35.00 (More Details)

  • SEA LIFE Melbourne Aquarium - Adult $46.00 / Child $32.00 (Book Tickets)*

  • Legoland Discovery Centre - Adult $34.50 / Child $34.50 (Book Tickets)*

  • Old Melbourne Gaol - Adult $30.00 / Child $17.00 (Book Tickets)*

  • Penguins (General Admission), Koala Conservation Centre, Churchill Island and Antarctic Journey (4 Parks Pass) at Phillip Island Nature Parks - Adult $54.05 / Child $29.25 (Book Tickets)*

  • Arthurs Seat Eagle (Adult $27.90 / Child $17.50)^ (More Details)

  • Ashcombe Maze (Adult $18.50 / Child $10.00)^ (More Details)

*Only included in iVentures Melbourne Passes. ^Only included in Melbourne City Card.

The amount you can save by using a pass depends on the pass and the particular included attractions that you choose. See the full details on prices and savings below.

If you only intend on attending one or two attractions, you're likely to be better off booking individual attraction tickets than using one of these passes.

Seals on rocks at Popes Eye, Mornington Peninsula from Moonraker Dolphin Cruises.

Seals at Popes Eye, Mornington Peninsula (Image: David Wallace/Flickr CCBY2.0)

View the seals at Popes Eye on the Moonraker Wildlife Adventure Tour.

Top tip: The Moonraker Wildlife Adventure Tour from Sorrento tends to run on Sunday mornings (variations during school holidays and public holiday long weekends).

How much can I save using the iVenture Melbourne Attractions Flexi Pass?

The iVentures Melbourne Flexi Attractions Pass is a good alternative to - or to use in addition to - the Melbourne Attractions Keypass for families based in and around Melbourne as it allows you to have flexibility to choose to space out your different experiences over three months, so no need to rush.

You can save $40.60 (more than 35%) on an Adult iVentures Melbourne Flexi Attractions Pass (3 Attractions Pass) to visit Melbourne Zoo, the 1.5 hour Moonraker Wildlife Tour from Sorrento, and the 4 Park Pass, including the Penguin Parade and Koala Conservation Centre at Phillip Island.

Koala at the Koala Conservation Centre, Phillip Island.

Koala Conservation Centre, Phillip Island (Image: Shiny Things/Flickr CCBY2.0)

See the koalas up close at the Koala Conservation Centre, Phillip Island.

How much does the iVentures Melbourne Flexi Attractions Pass cost?

The standard ticket prices for the iVentures Melbourne Flexi Attractions Pass are:

  • 3 attractions - Adult $110.40 / Child $69.89

  • 5 attractions - Adult $167.20 / Child $106.35

  • 7 attractions - Adult $217.79 / Child $146.89

You have 3 months from the date of your first attraction visit to visit all the other attractions included in your pass. Child tickets available for kids aged 4 to 15 years old. Full details of the included attractions, experiences and venues is available on the ticket booking link below.

Buy iVentures Melbourne Flexi Attractions Pass

How much can I save using the iVenture Melbourne Unlimited Attractions Pass?

The iVenture Melbourne Attractions Unlimited Attractions Pass is worth considering if you're happy to visit multiple attractions a day on a few days back-to-back.

To get great value from the Unlimited Attractions Pass, you could spend one or two days in the CBD and then travel to Sorrento on the way to Phillip Island. You can save more than $60 (more than 20%) on Adult tickets on this 3-day itinerary:

  • Day 1: Melbourne Zoo & Old Melbourne Gaol

  • Day 2: SEALIFE Melbourne Aquarium, Melbourne River Cruises (1 hour) & Eureka Skydeck

  • Day 3: Moonraker Wildlife Tour from Sorrento (1.5 hours), followed by Koala Conservation Centre, Churchill Island, Antarctic Journey and then Penguins in the evening at Phillip Island

View from the upper story of Old Melbourne Gaol.

Old Melbourne Gaol (Image: Charles Brewer/Flickr CCBY2.0)

Step back in time to experience Old Melbourne Gaol, the former jail for the most dangerous criminals.

How much does the iVentures Melbourne Unlimited Attractions Pass cost?

The standard ticket prices for the iVentures Melbourne Unlimited Attractions Pass are:

  • 3 consecutive days - Adult $229.10 / Child $149.05

  • 7 consecutive days - Adult $297.05 / Child $189.00

Child tickets are available for kids aged 4 to 15 years old. Full details of the included attractions, experiences and venues are available on the ticket booking link below.

Buy iVentures Melbourne Unlimited Attractions Pass

How much can I save using the Melbourne City Card?

Melbourne City Card has two options: a 2-day unlimited attractions pass which could come in handy for an adventure-packed weekend and also a 3-day unlimited attractions pass. An option with great value is to spend one day in the city and one day down the Mornington Peninsula.

You can save $36.30 (more than 20%) on Adults tickets on this 2-day itinerary:

  • Day 1: Melbourne Zoo, Melbourne City Cruises (1 hour) and Eureka Skydeck

  • Day 2: Moonraker Wildlife Tour from Sorrento (1.5 hours), followed by Arthurs Seat Eagle and Ashcombe Maze

Eagle Arthurs Seat cable car at Mornington Peninsula.

Eagle Arthurs Seat, Mornington Peninsula (Image: Stephen Edmonds/Flickr CCBY2.0)

View the beautiful scenery from the Eagle cable cars at Arthurs Seat in the Mornington Peninsula.

How much does the Melbourne City Card cost?

The standard ticket prices for the Melbourne City Card are:

  • 2 consecutive days - Adult $170.10 / Child $98.10

  • 3 consecutive days - Adult $224.10 / Child $134.10

Child tickets available for kids aged 4 to 15 years old. Full details of the included attractions, experiences and venues is available on the ticket booking link below.

Buy the Melbourne City Card

The Fine Print

We are rather chuffed to be affiliated with Klook, the official ticket booking site of the Melbourne Attractions Keypass.

Image credits: 1-moment-net (header); John Christian Fjellestad (aquarium); Peter Mackey (rhinos); eGuide Travel (cruise); Scott Creswell (tiger); David Wallace (seal); Shiny Things (koala); Charles Brewer (gaol); Stephen Edmonds (cable car) - all Flickr CCBY2.0 Virtual Wolf (penguin) Flickr CCSA2.0

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